Article Originally Appeared on Rapid Growth Media
Written by John Rumery
With a little help from his friends, Juan Autrey, founder of J. Autrey Cosmetics, celebrated the launch of his new product line of lipsticks.
Autrey teamed up with fellow SpringGR graduates Latesha Lipscomb (Posh Entertainment; I Got Face Cosmetic Concierge) and Nicholas Dean (Dean Catering) to throw a private launch party on Friday celebrating the release of his new products.
Autrey has been working on his line of lipsticks since 2011, experimenting and creating his unique colors from his home. He launched his first products to sell in 2013. and, then, with the help of SpringGR in 2014, formalized his business plan and energized his efforts to build a sustainable cosmetic business.
For the launch, Lipscomb’s company, Posh Entertainment, planned, promoted and hosted the event, while Dean’s company catered the party.
Autrey says his products are unique, featuring very distinct colors. He says he purposely chooses women of all ethnicities as models, who help highlight the universal appeal of his lipsticks. Currently, Autrey says his products are manufactured and packaged in New York and are available through his website.
Arlene Campbell, SpringGR business coach, says this type of event is a great example of the networking and mentoring that SpringGR encourages. "This collaboration is distinctive because of the cohort model that we use in SpringGR,” Campbell says. “These three businesses have teamed up to launch J. Autrey Cosmetics. It shows the power of collaboration to get someone started in their business. Juan won the people choice award and has worked hard to use his social capital to connect to others to launch his cosmetic line. SpringGR would like to help expand Juan’s networks as well.”
SpringGR is an entrepreneurial training, networking and mentoring resource for individuals interested in starting a business or scaling their current venture.
You can learn more about SpringGR here and J. Autrey Cosmetics here.